Pragmatic Play, a prominent content provider in the iGaming industry, has significantly expanded its partnership with leading operator William Hill, which is part of 888 Holdings plc. This expansion aims to introduce Pragmatic Play’s Live Casino portfolio in the United Kingdom.

This collaboration marks a significant step in expanding Pragmatic Play’s Live gaming audience through William Hill, a partnership that began hosting the provider’s slot content in 2017. As a result, William Hill customers will now have access to a diverse selection of classic live dealer games such as Roulette, Blackjack, and Baccarat, along with exciting game show products including Sweet Bonanza CandyLand™, Mega Wheel™, and the upcoming release, Vegas Ball Bonanza™.

This announcement follows a series of live casino agreements made by Pragmatic Play to increase its portfolio’s presence in regulated European markets. Recent deals have been signed in countries like Switzerland, Sweden, and the Netherlands, among others.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm about the expanded partnership, stating, “From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, also commented on the collaboration, highlighting Pragmatic Play‘s reputation for forward-thinking and high-quality Live dealer offerings. He emphasized the growth of their partnership and the introduction of Pragmatic Play’s Live Casino products.

Pragmatic Play is known for its frequent production of up to eight new online slot titles each month, while also offering Live Casino and Bingo games as part of its multi-product portfolio, all accessible through a single API.

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