Strategic leadership change at Playson
Nikolay Illiustrov, formerly in charge of managing individual game development, has been promoted to the position of manager at Playson. This change shows the developer’s ambition to grow and seek solutions for continuous improvement. Although it has only been on the market for a short time, it wants to be competitive and is giving itself the means to achieve this.
Playson is one of the leading players in the online casino industry and is committed to meeting the expectations of its fans. Already recognized as a specialist in interactive online casino games, the provider is constantly forging alliances with the best brands and online betting platforms in order to showcase its expertise and expand its reputation. It has to its credit a library of at least 30 games diversified between slot machines, table games, etc. The latest move by Playson is the promotion of its former game development manager, giving him more responsibilities. In an interview with Gambling news, Nikolay Illiustrov talks about the tasks and new goals he has. Let’s go over the details!
What is Playson with Nikolay Illiustrov at the helm?
Playson’s new Head of Games suggests that in his new role, he will approach all matters from a more global and strategic perspective. The main task assigned to him in this role is the management of the slot portfolio. His decisions will therefore be decisive for all Playson’s performance in slot games on the French market. Illiustrov says: “As head of gaming, I will set the strategic direction and goals for the development of our portfolio. I am also responsible for reviewing and optimizing the development process to provide a better range and quality of our titles.
Playson’s focus has always been on the quality of the games offered, their appeal and the entertainment they provide to punters. Illiustrov explains that they have worked to ensure that the productions always meet these criteria. The company focuses mainly on the interface, trying to make it as immersive as possible through very informative graphics. As the gamblers’ habits tend towards shorter and shorter gaming sessions, Playson also adapts to the changing requirements.
In order to evolve, management has given the staff more freedom to control their activities and to be creative, and this has been evident with the release of titles like Lion Gems from the Hold and Win series. This title has quickly established itself as one of Playson’s top games at several online casinos. Illiustrov also states, “We have amplified the gameplay of our titles by investing in various technological tools in order to make our games even more attractive to players and to promote the loyalty of partner operators. The company has always known how to reinvent itself while taking into account the market’s requirements, the different jurisdictions that apply to the field, but also the respect of a balance between originality and classics so as not to fall into the trap of the lambda developer.
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